Among the WLOG rules was one to never eat rabbit. There was a WLOG member’s badge in blue enamelled metal, featuring the long ears of Wilfred. Gugnuncs is a combination of 2 baby-talk words used by Wilfred, who as a toddler-aged child cannot speak yet. It was named the Wilfredian League of Gugnuncs (WLOG) and organised many competitions and events for the thousands of members, especially at the British South Coast Seaside resorts. In 1927, the Pip, Squeak and Wilfred club began. Wilfred was found in a field near to his burrow and was adopted by Pip and Squeak, who were in turn looked after by Uncle Dick and Angeline, the housemaid of their family house on the edge of London. Pip was discovered begging by a policeman on the Embankment, and was sent to a dogs’ home, where he was bought for half-a-crown. The origins of the characters are mentioned in the cartoon strips as Squeak being found in London Zoological Gardens after having been hatched on the South African coast years before. Wilfred was the young child and was a rabbit with very long ears. Pip, who assumed the father role, was a dog, while the Mother, Squeak, was a penguin.

It concerned the adventures of an orphaned family of animals. It was conceived by Bertram Lamb, who took the role of Uncle Dick, signing himself (B.J.L.) in an early book, and was drawn until c.1939 by Austin Bowen Payne who always signed as A.B. Pip, Squeak and Wilfred was a long-running British newspaper strip cartoon published in the Daily Mirror from 1919 to 1956, as well as the Sunday Pictorial in the early years. Published in the Daily Mirror Newspaper, England. Mon 13th June 1938 Daily Mirror Pavement Art cartoon strip: 1938 (click on image to enlarge)

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